TAG Heuer has applied the Carbon Matrix Composite (CMC) technology first developed in 2013 to one of its iconic watches with this new model- the TAG Heuer Monaco V4 Phantom. Since the arrival of Jean-Claude Biver as CEO in December 2014, TAG Heuer’s haute horlogerie range has been scaled back significantly and there were rumours that it would be scrapped… Read More
POSTED 22 Mar 2015
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First look: TAG Heuer Monaco V4 Tourbillon (Ref. WAW2081)
To celebrate 10 years since the launch of the first Monaco V4 concept watch in 2004, TAG Heuer has this morning released the 2014 Monaco V4 Tourbillon- the first tourbillon driven by micro-belts, in keeping with the traditional belt-driven concept of the V4. And while the original Monaco V4 may have taken five years to get from prototype to small-scale… Read More
POSTED 27 Mar 2014
First Look: TAG Heuer Monaco V4 Titanium (Ref. WAW2080)
Last week I posted a review of the TAG Heuer Monaco V4 series– The Platinum watch from 2009 and the “New Generation” Rose Gold model announced last year. Now there is a third member of the family: The Monaco V4 Titanium. The watch is a Chemistry student’s dream, combining Ruthenium, Ceramic and Titanium. The Ceramic is not visible in these… Read More
POSTED 01 Jun 2011
Hands on Review- TAG Heuer Monaco V4 Platinum and Gold (Ref. WAW2170 and WAW2040)
With the benefit of hindsight, we can now say that the Monaco V4 Concept of 2004 marked a turning point for TAG Heuer. Yes, TH had shown some innovative Concept watches before (The Micrograph of 2002 and the Monaco 69 in 2003), but the audacious V4 was the first sign that the “new” TAG Heuer was serious about re-establishing its… Read More
POSTED 22 May 2011
TAG Heuer Movements: Yesterday, Today and Tomorrow
It’s hard to remember a time when there has been so much focus on the movement that sits inside a watch- where it comes from, who designed it and who made it. It may sound strange to say that there was little focus on movements until around 2000- after all, they are not only an integral part of the watch,… Read More
POSTED 04 Dec 2010
First Look: TAG Heuer Monaco V4 Rose Gold (Ref. WAW2040)
Each year the annual Grand Prix d’Horlogerie de Geneve awards are presented to recognise the best in the year of Swiss watch making. This year, TAG Heuer is nominated in three categories: Men’s Watches (TAG Heuer 300 SLR) Design and Concept watches (TAG Heuer Monaco V4) and Sport Watches (TAG Heuer Monaco 24). So far, so good you might… Read More
POSTED 02 Sep 2010
TAG Heuer Carrera Calibre 360 & Carrera Day-Date
In 2006 TAG Heuer released four limited edition Carrera 360 models- White Gold, Rose Gold, Stainless steel and black PVD. The watches marked a turning point for TAG in the development of its own in house movements. Although based on an ETA movement, TAG developed a complex chronograph module that achieves 360,000 vibrations per hour, 10 times of the El… Read More
POSTED 18 Jul 2009
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