Sneak Preview: 2012 TAG Heuer Formula 1

A few weeks ahead of its official launch, we can bring you today the first preview photos of the 2012 TAG Heuer Formula 1 Series. The new model replaces the current F1 series which has been a key part of the TAG Heuer range since it was relaunched in 2004.

As you can see below, the The 2012 model is an evolution of the current series, but with a more mature, elegant design and featuring upgraded finishing and details.

The model shown here is the 42mm Chronograph, which is laid out in a 3/ 9/ 6 o’clock format just as the current series. For the first time since the series was launched back in 1986, there is no ETA movement available, with all the quartz movements coming from Ronda.

There are almost twenty new models in the Formula 1 range, with a broad range of bezels available, including brushed stainless steel, aluminium, ceramic and titanium-carbide. Highlights of the range include a titanium-carbide “Full Black” stealth Formula 1 and- for the first time, a Men’s Ceramic and Steel version. My favourite? How about a “Full Black”, but with a bright red bezel and red detailing? Very cool.

The trademark titanium-carbide crown guard from the previous model has been replaced with a simpler brushed stainless steel guard of a similar design, while the crown takes its look from the Grand Carrera series. The surfaces have a nice combination of polished and brushed finishes, which helps to give the watch a “more premium” look- hopefully without meaning “more premium” prices.

The 2012 TAG Heuer Formula 1 series will be launched in Geneva in the middle of January, and you can be sure that you’ll be able to read all the details of the new series here at Calibre 11.



  • Mark

    Looks like a step forward in perceived quality from those teases at least. Some nice detailing and quite restrained too. Looking forward to seeing a full picture!

  • Philmo

    Superb photography!

    Look forward to the full review.

  • Matt

    Lovely details. I'm really looking forward to seeing the stealth version too.

  • Randy Rogers

    Looks like SWATCH Grp. will be the new Kingmaker with Ronda, until, they absorb them as well!

  • Anurag deshwal

    I have also got one of Tag Heuer Carrera,these watches look really elegant and different with a beautiful finishing design…I'm fond of Tag Heuer…..i l keep buying them…..

  • Pradeep

    It's just awesome!

  • tman

    From a few pics above, the new F1 appears to be similar in styling to the currently available F1 alarm, F1 Indy and the F1 "Cal s".

    There is also a pic of the new F1 in full black here:

    GQ Magazine

    <img src="; alt="" />

    I think its good to see that they have decided to use tachy scale instead of the divers bazel on the new F1 2012 full black. Looking forward to MID Jan 🙂

  • Himawan

    cant wait! the design looks more serious for an entry-level line.

  • Juan


    I was just going to buy the 44mm all black F1, Should I wait??

  • DC

    Yes, interesting to see that the whole range has switched to Ronda, although not that surprising- most of the current range uses Ronda already. Regular readers will know that the move away from ETA has been planned for some time, and we're seeing it across the Chronographs and now quartz.

    – Philmo, I can't take any credit for the Photos..but agree that it's great to be able to see the detail

    -Tman, thanks for the photo- that's the one. It's not being called a "Full Black", but you can see from that shot that its even "stealthier" than Full Black, as there are no bright Lime highlights.

    – Juan, you'll see the new range in just a couple of weeks. However, as I understand it, the new range is 42mm across all models, so if you like the larger size, you may prefer to buy now.


  • philip

    Although Tag are not for me, their is no getting away with it,they do make very stylish watches

  • Sean

    Hope they start using better mouvements.

  • Andrew

    Not much to go on – but will they look more conventional? The F1 is an entry level watch and if the chrono versions end up at 2k or more it will rather defeat the point…

  • DC

    Andrew, I think they are more conventional- it's a more mature design for sure. Only 5 days until they're launched, so look forward to reading people's view on the new look.

    Not sure on pricing- hopefully will have that info next week.


  • Tman

    I went to the th boutique in melb today. The new f1 looks very nice. They are a bit more mature and more conservative IMO .

  • Greenpants

    I just traded in my older F1 on a new model yesterday .Like the new look very much. Hope it serves me as well as my old one did.

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