First Look: TAG Heuer Monaco V4 Rose Gold


Each year the annual Grand Prix d’Horlogerie de Geneve awards are presented to recognise the best in the year of Swiss watch making. This year, TAG Heuer is nominated in three categories: Men’s Watches (TAG Heuer 300 SLR) Design and Concept watches (TAG Heuer Monaco V4) and Sport Watches (TAG Heuer Monaco 24).

So far, so good you might think- but take a look at the Monaco V4 that is nominated. Here, for the first time is the second version of the Monaco V4- a Rose Gold edition.

The new V4 (Ref. WAW2040) is limited to 60 watches and will retail for CHF90,000- so this is the not the every-man’s V4 that we’ve has been waiting for!

WAW2040.FC6288_MonacoV4_rosegold_packshotTo my eyes, the black dial and Rose Gold finish is a far more coherent design than the original Platinum Monaco V4. Regular readers will recall that Calibre 11 speculated about this watch back in April, when Lewis Hamilton was negotiating his World Championship prize with Jean-Christophe Babin.

TAG Heuer have released some fantastic Rose Gold watches over the last couple of years (Carrera Calibre 360, Grand Carrera), but this one sits well and truly at the top of the list.

Version 2




  • I quite like this "new" Monaco shape. Also present on the non-chrono versions. Modern and retro at the same time.

  • Dan

    The rose gold is gorgeous! There is an interesting collection of Heuer watches on display here: .

    Great blog, thanks.

  • Justin

    I would love to see a photo of the internal movement from the back display glass (has anyone got a photo?). I think the black highlights the internal movement, unlike the platinum one which was just a sea of silver.

    Shame the V4 is so pricey, otherwise I firmly believe that many Monaco fan's would definately be lining up to order one.

  • DC

    Agree that its a great case design- it doesn't look as thick at the Monaco 24, which I think will increase the appeal.

    Justin, these are the only photos so far, but I'll try and find one that shows the display back, as I agree with you that it should look great.

    The price is a shame, but in a way its better that its so far out of reach that I don't even bother working out what I could sell from the collection to fund buying one!


  • Justin

    Hi David – love your work, keep it up!

    “… dont even bother working out what I could sell from the collection to fund buying one” – for the asking price, I think you’ll have to put a small sized property on the market or start dealing in illegal substances for it if you’re desperate to have one…

    The last confirmed price I heard (a platinum V4 that was sold here in Brisbane from Wallace Bishops’) went for $125,000.00 AUSD/$114427.00 USD. But then again, that’s always been the price for exclusivity.

    On the subject of the Monaco 24; although being drastically bulkier than the it’s other Monaco predecessors, many out there (like myself) may like it due to it’s vulgarity (colour/shape) and presence; which is probably one of major contributing factors to why so many of us like the Monaco’s. Counting down the days to November (and praying my wife will hold off on our anniversary present and get me one of these instead).

  • DC

    Yes, I shudder to think what i would have to do to raise CHF90,000 for a watch!