TAG Heuer Aquaracer 72 Digital Smartwatch

TAG Heuer has teamed up with Oracle to develop a special edition of the Aquaracer 72 for the crew of Oracle Team USA in the 2013 America’s Cup. The Smartwatch is based on the design of the Aquaracer Calibre 72 that we’ve shown you recently, but is engineered solely for use by the team.

There is some clever technology in the watch that wirelessly provides live data to the crew during the race, and while the application of this innovation outside high-end sport is limited, the watch does bring together TAG Heuer’s knowledge of both watchmaking and smartphone technology.

Oracle_Digital_Team_USA-WMIt’s been a while since we’ve seen a digital TAG Heuer, and while this one is not going to be available in shops, it’s reassuring to see that the company hasn’t forgotten that digital timepieces can have a niche place in TAG Heuer’s range.

TAG Heuer Aquaracer Calibre 72

TAG Heuer Aquaracer Calibre 72_17As a reminder, the watch above is the “civilian” Aquaracer Calibre 72, featuring the Team USA logo and a countdown chronograph function. You can see that while the mechanical Calibre 72 provides the inspiration for the Digital Aquaracer, the two watches have little in common, except for the case.

TAG Heuer Aquaracer Smartwatch

Oracle_Digital_Team_USA CloseThe Aquaracer 72 Digital Smartwatch uses an over-sized 51mm case to allow maximum legibility of the four digital panes on the dial. Despite the large diameter, the watch weights only 108g.

The main purpose of this Aquaracer is not to tell the time- instead its purpose is to give the crew access to real time data, with each watch customised to the needs of individual crew members. The watch is wirelessly linked back to the boat’s on-board computers and shows information including:

  • Boat speed
  • Foil balance
  • Sail pressure
  • True wind speed
  • True wind direction
  • True wind angle.

GG13-SFOAPR-05956In keeping with its “extreme” use, the watch is shock resistant to 5000 G.

Sadly, Only 50 examples of the special Aquaracer 72 have been made, and none will be available for sale.

Aquaracer Oracle Team USA Digital Smartwatch in Action

GG13-SFOAPR-05445The Team USA Crew has been wearing the Aquaracer 72 Digital during the 2013 America’s Cup, as you can see in the following photos.



GG13-SFOAPR-05953  GG13-AC34-08725


Photos courtesy of TAG Heuer


  • Niall

    Hi David. Are smart watches something Tag Heuer are looking at for the future or will they solely concentrate on mechanical movements? Great site by the way.

  • Hi Niall,

    I haven't heard of any plans, but why not? TAG Heuer is the only watch brand that also makes smartphones, so you'd think that they have the knowledge to put the two together.

    I don't reckon it would be a priority at the moment, but it would be a mistake if the Swiss ignored this emerging field and left it open to the technology companies to define the Smartwatch.


  • Checo

    Looks very, very nice !! Best than a SUUNTO, CASIO or another scuba computer.

  • Scotti b

    Another great article!!! Would be great to see Tag Heure develop some high end smart watches.

  • Philmo

    Looks good, though I'm staying old school!
    Would be a rare piece indeed in a collection!

  • Bob

    What is the graduated bezel for? The smart watch has no hands, but it still has a timing bezel.

    • Philmo

      Presumably rotating also.

  • Philmo

    In the event, Oracle needed boat mods and Sir Ben to get anywhere though!

  • Not sure if the bezel rotates, but wouldn't surprise me if it didn't- the watch itself has no need to look alike an Aquaracer…but putting that technology in an Aquaracer case helps link the watch to the TAG Heuer retail range.


  • Philmo

    Regardless, it's still an attractive piece, better than the Aquaracer it's based on, IMO, even though I'm an old school analogue person!

  • Mark

    I agree Philmo. I rather like that. Maybe not enough to actually BUY one, but I like it nonetheless!