Baselworld 2011 Preview

With the 2011 Basel watch show now only a month away, it’s time to take a look at what we can expect from TAG Heuer.

While Baselworld was traditionally the single event used to launch most new models, this year has been a little different, with the Carrera Mikrograph and Carrera MP4-12C already unveiled at an event in Geneva back in January.

The dominant theme of the 2011 watches will clearly be motor racing, as is evident from the dedicated “Mastering Speed” website. But what I can tell you is that while most of TAG Heuer’s heritage/ re-edition watches to date have borrowed from the 1960s and 70s Heuers, expect this year’s watches to go back a lot further than that. Some of the 2011 models will take their inspiration from Heuer watches of the 1920s, 30s and 40s.

It will be interesting to see the reaction to these designs, because the majority of collectors today start their collection in the early 1960s with the Carrera and the Autavia- we’re going back to an era before these famous names and an era unknown to most collectors. Given that we’ve had 15 years of re-editions from the 1960s and 70s, it will be a welcome change.

Concept Watch

Firstly, the concept watch. As has become tradition, there will be a new concept watch that unveiled on 23 March live in Basel and on TH’s Facebook page. The details of this watch are being kept very close and the only thing that I have heard is that the new watch combines two ideas/ technologies that TAG has shown over the last couple of years. That’s not much of a clue, but that is all I have.

Which Models?

Last week, I showed you a sneak preview of several of the 2011 Formula 1 series, as well as the news that a new Link series is on its way late this year/ early next. Given that the Aquaracer range has recently had a major update with the Aquaracer 500m series, I’d expect most of the new releases to focus on the Carrera and Monaco lines. TAG Heuer have hinted at a new Carrera 1887 Power Reserve model, and it would seem logical that this will make its first appearance next month.

TAG Heuer used its Geneva launch event to also announce a partnership with the Automobile Club de Monaco (ACM), so expect to see several new watches with the ACM logo. The tie-in with the Monaco watch and the ACM seems an obvious one. I keep waiting for a Monaco Twenty-Four in the traditional McQueen colours- maybe this will be the year.

Finally, there will be another re-edition, which will be a Limited Edition of 2000 pieces. You can see a sneak preview of the new Re-edition in the first photo below.

Finally, I am hoping to get an update on progress with development of the Pendulum movement.

A Sneak Preview


Calibre 11 will be at Basel again this year to bring you the first look at the new watches as well as interviews and a look behind the scenes at TAG Heuer. As well as visiting  the Basel show, I am planning to visit HQ to meet the team responsible for making the new Carrera Mikrograph. Updates will be here on the Calibre 11 website, at the Calibre 11 Twitter account, and on Facebook.

So, let the countdown begin. And to remind you on just how much news and action comes from the annual Basel show, why not take a look back on the 2010 event here.



  • wynonie

    hmmm, interesting. it looks at first glance that this year won't be as exciting as last year. I've heard hints of a new Monza – that might be one to look out for: whether is a re-edition of the original Monza, or re-re edition of the Camaro rebranded Monza remains to be seen.

  • Rich

    So no Siffert inspired Monaco then DC?


    • DC

      Don't know Rich. Have heard a few things about the Monaco, but nothing from TAG Heuer about a Siffert Monaco- but I know that's the rumour.


  • DC

    Wynonie, not sure how this year will rank next to last year. My sense is that there are more new models this year, but not all will be shown at Basel.


  • Justin Chang

    DC – envious that you'll be flying out to Switzerland to play with watches, again! Without a doubt there will be some lovely exhibits from TAG and others at Baselworld…

    Rich – I too wonder of the legitimacy of the Siffert Monaco. If going by what we've seen with the TAG re-edition of the Siffert Autavia, my imagination isn't running wild… I pray I'm wrong…

  • jump manual

    So no Siffert inspired Monaco then DC?

  • Well, yes and no…this Monaco:… originally had Siffert's name on the dial!