The main watch show of the year- Baselworld- kicks off next week in Basel, Switzerland. It’s a crazy week where every watch brand vies for the attention of customers, collectors and the press. Around 1800 companies attend Basel, with more than 100,00 visitors expected.
From a watch lover’s point of view, the main attraction is the chance to see the new 2012 watches- an impact that has been lessened now that there is the SIHH/ Geneva launches in January and then Baselworld only a few weeks later.
Like many Swiss brands, TAG Heuer has a long-standing link with the Basel show. Heuer first attended the Basel Watch Fair in 1934 (apparently the last time that Hotel rooms in the city were freely available on less than 12 months notice) and launched the Monaco, Autavia and Carrera Calibre 11 Chronographs at the show in 1969.
As well as showing off the new production watches, TAG Heuer were a pioneer in showing “Concept Watches”, an idea borrowed from the car industry.
The whole event is a hugely important one for every brand and the busiest time of year for anyone connected to the industry- to give you a sense of scale, TAG Heuer bring more than 2,000 watches to Basel- many of which are pre- production models.
Baselworld 2012- TAG Heuer
Let’s take a sneak preview at what you can expect to see from TAG Heuer next week.
As we’ve detailed before, the Lady’s collection is a major focus this year. TAG Heuer showed the new Ceramic & Steel Lady Formula 1 watches at Geneva in January, so expect new Carrera and Link models. The key trend in the Lady collection is to move away from the watches being simply small versions of the Men’s watches with a few diamonds for sparkle. The new ranges are specifically designed for women, and in some cases look quite different to the Men’s model of the same name.
If the Geneva 2012 launch was all about the Formula 1 series, then Basel is all about the Carrera, with several new models being launched. Among them is this watch- the Carrera Jack Heuer 80th Birthday Edition. The watch is a Limited Edition that combines the case of the Carrera 1887 with the traditional Carrera bi- compax Chronograph layout.
To see more photos of the new Carrera and information on pricing and availability, click here.