Movement-assembling (1)So, you’ve decided to look for your new TAG Heuer online…and why not? It’s the easiest way to do your homework before you go any further. The challenge is that, putting your house and car to one side, a new watch is probably the most expensive purchase that most men will make, so it’s important to get it right- and that means buying the right watch for you and not getting fleeced by buying a fake.

It’s an obvious thing to say that these risks are multiplied when you are looking for information and buying online. But done correctly, you will find a wealth of information online- information that will help you with research, or lead you to make a better, safer purchase. How do you do this? Read on…

Do your research

Watchmaker, Customer ServiceThe first place that most people will go to is the official TAG Heuer website, which can be found here. The website has photos of most of the current range (sometimes it doesn’t carry the limited editions) as well as helpful information on the movement that each watch uses and care instructions. Now that you know which model you’d like, you may want to get some “unofficial” views on the watch. That’s the reason Calibre 11 exists- to share our views on various TAG Heuer watches with you. We’ll tell you a bit about the history, take a look at the design of the watch and then tell you about what powers the watch- the movement. Wherever possible we try and use original photos taken by a very amateur photographer- no studio tricks. Click on the image below to be taken to the list of reviews and articles that we have on every TAG Heuer model ever made.

TAG Heuer RangeThere are other TAG Heuer “review” sites, but be aware that many of these are essentially fronts for Grey Market dealers (we’ll come to them shortly) that pay a media agency to write generic scripts about watches in the hope of generating search engine rankings. It’s a little trick of the trade, and you can tell within the first couple of paragraphs whether the person has ever seen even a photo of the watch they are supposedly writing about.

Finally, there are Watch Forums. These are inhabited by real watch lovers (watch geeks? Yes….unashamedly!) who have strong opinions about everything and know the details of every new watch down to the last screw. Try it for yourself at the Calibre 11 Forums

TAG Heuer Forum BannerThe forums are great sources of information, but take what you read with a grain of salt- buy a watch that you like, not one that a group of people you’ve never met believe is the “best”.


One question often asked is “where do you get your information on TAG Heuer?”. The answer is simple- much of it comes from the old sales catalogues. That’s why we’ve spent so much time scanning and uploading catalogs, the list of which you can find by clicking on the image below.

TAG Heuer CataloguesStudying the old catalogs closely and comparing the images and reference numbers to the watch that you are planning on buying will help you spot replica watches- useful not just for new TAG Heuer watches, but also second-hand models.

What about Vintage Heuer?

Maybe you’ve decided to go vintage? Good call. Calibre 11 started out with a pure vintage focus, and we still cover many of the famous Heuer models. Again, you can click on the image below to be taken to the list of reviews and articles organised by model.

Vintage HeuerBuying vintage is more of a minefield, as the data and records kept of these watches was pretty poor compared to today. Many watches have been modified- sometimes because the right parts are no longer available, sometimes to pretend that a watch is something that it isn’t.

Now that you’ve read the buying guide, you may want to buy online- so how does that work? Click here for how to buy online- safely.



  • den (m)

    had a tag automatic bought for me for xmas but it gains 10 mins per month but not very happy paying over £2000 for a watch that does this

    • That certainly doesn’t sound right…20 second per day is well outside what it should be…I’d recommend taking it back and getting in looked at.

  • James Morton

    Just picked up an aquagraph for 600
    Just served and new rubber pusher covers, was trying to figure out what year Gs4476

    • No easy way to tell the exact age, but the gasket will give you a clue. On the early watches the gasket was orange and switched to yellow for the later models

  • Jarod

    where to buy Carrera watch hand

  • Damon

    Can someone tell me which model is it? I just got it as a gift?

    • Natalie Kumar

      That model is called Tag LeFake

  • Precious Fay

    I’m interested in a Tag Huer Formula 1 Steel & Gold plated men’s watch but how can I check if it’s authentic? Is the price selling at $600 a steal? The serial number WWU 5679. Would this serial number help
    To determine authenticity?

    • Caleb

      Just curious, but where are you trying to buy your watch?

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  • Cindy Roughgarden

    Hi , my sister passed away and left me her Tag Heuer watch. It says Monaco. Has a white leather band. Same silver face just No diamond s like in your picture. Is this a fake?. The jewelry store I took it to says it may be . Thanks

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  • Kangmeng Kin

    HI, someone can help ..i lost my watch bezel ..tag heuer super 100m model: 840 006 .^_^..THS

  • Nikunj

    I have this watch with limited edition grand Carrera written on it and also has the serials y-f3 FAA 032 written on it can you tell if it’s a fake or real??

  • author logitech

    Hi i just purchase new tag heuer formula 1 calibre 5 from official retailer,my watch does not have two arrows on letter G(TA”G”).Is it genuine or replica?

    • Likely genuine- TAG Heuer has changed its logo to eliminate those arrows

  • Arwel Morgan

    Hi I’ve bought a watch on eBay but the numbers on the face go up in 5’s which I find bit odd, it’s a carrera 1860 sapphire but find it odd that the numbers are like that. Any ideas?

  • Eric K

    Hi, can you please tell me if the TAG carrera calibre Heuer 01 watches selling on Amazon real? Like this “Tag Heuer Carrera Calibre Heuer 01 Automatic Skeleton Dial Mens Watch CAR2A1Z.FT6044” is selling for $4k sold by WatchMaxx or “TAG Heuer Carrera Matte Black Ceramic on Rubber Strap Men’s Watch CAR2A91.FT6071” sold by Authenticwatches. What about internet sites like jomashop? Do you know any good internet sites where I can get discounts on Tag Heuer Carrera Heuer 01 watches?

    • Hi Eric- they tend to be, although can’t vouch for every watch on there. the big difference is that they won’t come with a factory warranty, so if anything does wrong, TAG Heuer won’t help you- you’ll have to rely on Authenticwatches

  • Grzegorz Kłosowski

    Hello, I can’t find an information about WAY1151.BD0912. Precisely, I need to know if the bezel and bracelet are made of solid gold or not (e.g. gold plated only)?

    • Hi- neither! Take a look here-

      “The H-Link bracelet can also be found on the Gold models, although the alternating Gold links are no longer Gold plated, but are now Gold capped. What’s the difference? Capped links use about 10X the amount of Gold than plated links.”

      • Greg

        Yes, you must be right. I’ve got the same info from my local reseller. They told me that in normal use the gold wears out about 1 micron per year. Gold plated watch has 20 microns layer of gold. Gold capped has 200 microns. Thank you for your response.

  • frank

    Hi does anybody know how old my tag watch is? UX0565.