Movement-assembling (1)So, you’ve decided to look for your new TAG Heuer online…and why not? It’s the easiest way to do your homework before you go any further. The challenge is that, putting your house and car to one side, a new watch is probably the most expensive purchase that most men will make, so it’s important to get it right- and that means buying the right watch for you and not getting fleeced by buying a fake.

It’s an obvious thing to say that these risks are multiplied when you are looking for information and buying online. But done correctly, you will find a wealth of information online- information that will help you with research, or lead you to make a better, safer purchase. How do you do this? Read on…

Do your research

Watchmaker, Customer ServiceThe first place that most people will go to is the official TAG Heuer website, which can be found here. The website has photos of most of the current range (sometimes it doesn’t carry the limited editions) as well as helpful information on the movement that each watch uses and care instructions. Now that you know which model you’d like, you may want to get some “unofficial” views on the watch. That’s the reason Calibre 11 exists- to share our views on various TAG Heuer watches with you. We’ll tell you a bit about the history, take a look at the design of the watch and then tell you about what powers the watch- the movement. Wherever possible we try and use original photos taken by a very amateur photographer- no studio tricks. Click on the image below to be taken to the list of reviews and articles that we have on every TAG Heuer model ever made.

TAG Heuer RangeThere are other TAG Heuer “review” sites, but be aware that many of these are essentially fronts for Grey Market dealers (we’ll come to them shortly) that pay a media agency to write generic scripts about watches in the hope of generating search engine rankings. It’s a little trick of the trade, and you can tell within the first couple of paragraphs whether the person has ever seen even a photo of the watch they are supposedly writing about.

Finally, there are Watch Forums. These are inhabited by real watch lovers (watch geeks? Yes….unashamedly!) who have strong opinions about everything and know the details of every new watch down to the last screw. Try it for yourself at the Calibre 11 Forums

TAG Heuer Forum BannerThe forums are great sources of information, but take what you read with a grain of salt- buy a watch that you like, not one that a group of people you’ve never met believe is the “best”.


One question often asked is “where do you get your information on TAG Heuer?”. The answer is simple- much of it comes from the old sales catalogues. That’s why we’ve spent so much time scanning and uploading catalogs, the list of which you can find by clicking on the image below.

TAG Heuer CataloguesStudying the old catalogs closely and comparing the images and reference numbers to the watch that you are planning on buying will help you spot replica watches- useful not just for new TAG Heuer watches, but also second-hand models.

What about Vintage Heuer?

Maybe you’ve decided to go vintage? Good call. Calibre 11 started out with a pure vintage focus, and we still cover many of the famous Heuer models. Again, you can click on the image below to be taken to the list of reviews and articles organised by model.

Vintage HeuerBuying vintage is more of a minefield, as the data and records kept of these watches was pretty poor compared to today. Many watches have been modified- sometimes because the right parts are no longer available, sometimes to pretend that a watch is something that it isn’t.

Now that you’ve read the buying guide, you may want to buy online- so how does that work? Click here for how to buy online- safely.