Cover F1

Series Overview: TAG Heuer Lady Formula 1 Steel & Ceramic

Steel & Ceramic 32mm Watch

Also new for 2012 is the Lady F1 Steel & Ceramic in a smaller 32mm case. The smaller size is closer to the traditional diameter for a Lady’s watch and has the added benefit of appealing more to the Asian preference for smaller sized watches.

The smaller Lady F1 uses the ETA F03.111 quartz movement.

Lady Steel & Ceramic Diamond Dial and Bezel

Series Overview: Tag Heuer Lady Formula 1 Steel & Ceramic

Above is the Diamond dial and bezel watch (White-dial WAH1313 and Black-dial WAH1312) that has 60 Diamonds (12 dial 0.09ct + 48 on diameter of bezel 0.35ct).

Lady Steel & Ceramic Diamond Dial

Below is the same watch, but without the diamond bezel- WAH1314.

Series Overview: Tag Heuer Lady Formula 1 Steel & Ceramic

Lady F1 Yin Yang

Series Overview: Tag Heuer Lady Formula 1 Steel & CeramicThe showpiece watch of the 2012 Lady Formula 1 range is the TAG Heuer Yin Yang, which takes its name from the Chinese Yinyang symbol, which represents how opposite characteristics are interdependent and connected.

The dial is entirely made up of a combination of White and Black Brilliant-cut diamonds, including the TAG Heuer logo.

Series Overview: Tag Heuer Lady Formula 1 Steel & Ceramic

Series Overview: Tag Heuer Lady Formula 1 Steel & Ceramic

Baguette Diamonds surround the bezel and the bracelet, meaning that the Lady F1 Yin Yang has in total 234 baguette cut diamonds and 245 Brilliant cut diamonds- a total of 7.36 ct

Series Overview: Tag Heuer Lady Formula 1 Steel & Ceramic

The watch case is White Gold and uses the 32mm diameter of the newest Lady F1 size.

Given the Diamond-count, you’d expect a high price…and you won’t be disappointed: The Lady Formula 1 Yin Yang retails for CHF110,000 Swiss Francs and takes 8 months to assemble. Rather than being part of the standard TAG Heuer range, the watch is a special order, which makes sense given its price take and labour- intensive design.

TAG Heuer are keen to differentiate the Lady F1 Yin Yang from the men’s concept watches, with the idea of a Concept Watch coming from the Automotive world. The best way to think of this watch is as a very high-end piece of bespoke jewelry that happens to tell the time- you can’t relate the price of the watch back to a Mikrotimer, for example.

Live Photos

Series Overview: Tag Heuer Lady Formula 1 Steel & Ceramic

The watch itself is spectacular, as you’d expect given the jewel-count. In particular, I like the black diamonds on the bezel.

Series Overview: Tag Heuer Lady Formula 1 Steel & Ceramic

Series Overview: Tag Heuer Lady Formula 1 Steel & Ceramic

Series Overview: Tag Heuer Lady Formula 1 Steel & Ceramic

The F1 Yin Yang is obviously not for everyone- it’s one thing to like a few diamonds to give your watch a bit of glitz, but it’s another thing all together to have more than 7 carats of diamonds sitting on your watch. Still, for those who can afford the watch, it’s a spectacular piece.

Coming in 2012…

One of the main priorities for TAG Heuer in 2012 us to broaden its offering in the Women’s segment, with several new models- and a new ambassador- coming in the next few weeks. It will be interesting to see whether these new watches can repeat the success of the Lady Formula 1 collection.

 

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