TAG Heuer and Tesla

TAG Heuer and US electric car maker Tesla have today announced a partnership, the immediate result of which isĀ  a customised TAG Heuer Tesla Roadster on show at Geneva motor-show which starts this week.

So what has TAG Heuer added to the Roadster apart from a fancy paint job?

  • One-fifth second Heuer Limited Edition Stopwatch
  • Special edition Meridiist phone
  • Centre console which will hold the new Pendulum powered TAG Heuer

And its this last point that is the most interesting- there has to be a connection between the choice of Tesla as the partner for the Pendulum movement and the way that this movement works- otherwise, why not opt for a more traditional partner such as Mercedes-Benz or Audi?

Apparently the paintwork gives some clues to the new Pendulum movement, but you’d have to be an expert with a jigsaw puzzle to draw any decent conclusions.

The TAG Heuer Tesla will leave Geneva on the 14th of March and arrive in Basel on the 18th in time for the announcement of the Pendulum movement- a time frame which I hope is more about taking a leisurely route through picturesque Switzerland rather than being a reflection on the top-speed of the electric Roadster.

For more photos and the press release click below.

  • Speedmaster

    Wow, that looks great!

  • RT19

    If the Tesla connection is meaningful, other than Tag Heuer just trying to get with the most buzzed about brand right now, then I'm guessing the pendulum movement will be some sort of battery-powered movement. Perhaps Tag Heuer's answer to Seiko's Spring Drive or Kinetic movements?

  • DC

    I'm not convinced about there being a battery. The clues that Jean-Christophe Babin gave a while back point to something as revolutionary as the V4. A battery would be a disappointment, and I don't see them going that route.

    But you're right- Tesla is all about electricity…so maybe this watch needs to be plugged into the mains every 4 hours to charge it up- hope it has a long extension cord.